Verizon
Flagship Product Launch

Client: Verizon

Type: Creative Consultancy / Brand Strategy

Services: Creative Direction / Creative Strategy / Copywriting

Our team was tasked with conceiving of innovative new ways to promote Verizon’s forthcoming flagship project for both the consumer market and business-to-business applications.

Working in collaboration with a high-level Verizon think tank created specifically for the project, I led our creative team to explore the new technology, conceptualize new attitudes and approaches, and develop a series of experiential design and hero marketing concepts that could be rolled out rapidly nationwide.

The onset of the 2020 pandemic put the initiative on indefinite hold.