Grosvenor Group
Immersive Experience Design / Property Redevelopment

Client: Grosvenor Estate

Type: Experiential Design / Creative Strategy

Services: Creative Direction / Creative Strategy / Experiential Design / Business Development / Operations Consulting

Grosvenor Group is an international development group, perhaps best known for their hundreds of acres of property in the heart of London. 

They approached our team with a challenge: could we transform an exquisite 18th-century Georgian Townhouse into a 21st-century attraction, while respecting the soul of the building and the historic Mayfair neighborhood?

From initial blue-sky concept development into an extended period of discovery, vetting, and analysis, I led the development of a creative strategy and business model for the new experiential concept, and I advised the team at Grosvenor on the precedents and practicalities of creating and operating a multi-purpose immersive experience.