The Nation of Ecuador
National Tourism Sector Reinvention

Client: The Nation of Ecuador

Type: Creative Consultation / Concept Strategy

Services: Creative Strategy / VIP Account Management / Copywriting / Grant Writing & Proposal Development

At the invitation of the office of the President of Ecuador, I led a team to conceive, design, and develop a series of high-concept proposals aimed at rejuvenating the tourism sector throughout the nation of Ecuador.

In addition to traditional advertising campaigns, our proposals included innovative experiential and blockchain / NFT concepts aimed at reaching new markets and creating unique experiences for visitors upon their arrival.

As part of the project, we were invited to Ecuador to meet with President Lenín Moreno, as well as the Minister of Tourism and other key officials and advisors. 

Despite a positive reception, political challenges resulted in the project being placed on a permanent hold.